Spanish Vogue’s director, Yolanda Sacristan wrote for November issue a letter that made us think. We’ll try to translate it as better as we can.

Once upon a time in a faraway place called fashion planet, where designers, brands, clients, models, photographers and the industry in general, delighted us with much more than their creativity: with high doses of sense of humor. It can be tell that happiness reigned on catwalks, and I mean to the scenario itself where all kind of women such as Pat Cleveland, Inès de la Fressagne or, later, Claudia Schiffer –newly released those nineties full of divas and supermodels- come out smiling as Olympic goddesses and even dancing or bouncing, that for this particular case is the same. I remember the general thrill that was palpable in almost each show; that euphoria that today we would call good vibes, at least let you smiling for the rest of the day and, if you were off guard, it maintained you steady and willing during six months in order to go to the first shop to buy those looks. Fashion was funny, like it was a friend, and it was desired, bought, shown off, enjoyed and mixed in a thousand ways until it fitted into your own style, achieving a result that could go from austere to eccentric in nanoseconds depending on the personality or the stylistic talent of who was wearing it.

I didn’t pretend to be nostalgic, but I write these lines just arrived from those increasingly anodyne and endless fashion weeks and their thousand catwalks, girls with undaunted faces and lines that because of its sanity, caution and tact are unnoticeable. Spring-summer brought us angry women not dressed to go out; hasty women; bony women; shows that are prepared during months and are presented in minutes and people –lots of people- hooked to their cells. And that’s why us, fearlessness, we wanted to stop and go back to the start, to Fashion –uppercase- that is the one that you want, and you buy, and you wear. […] We want the return of the smile”.

Have a nice week!!



Loewe started in 1846 as a cooperative of leather artisans in the centre of Madrid. imagesEnrique Loewe Roessberg consolidated the brand with his name in 1872. Alfonso XIII and Victoria Eugenia, the monarchy of Spain in that moment, granted Loewe the honour in 1905 with the official title of “Supplier to the Royal Court”. Since then the brand started to become famous around the world in the twentieth century. In that moment the brand was not used to firm its garments. It was the right moment to reinforce the image of Loewe; here comes Narciso Rodriguez who designed the Carolyn Bessette wedding dress; he was the one who made Loewe be more popular and international. In 1965 he decided to join the accessories, leather and quality characteristic from the brand with the prêt-â-porter. The logo was created by Vicente Vela in 1970 and was redone in 2006, in the 160 anniversary of the house. Imagen-21In 1996 the house was acquire by  the luxury group LVHM. In 2001 the role as a creative director was taken by José Enrique Oña Selfe, he had the intention to expand the range of clients. He said “Loewe is not a traditional house, it has tradition”.



Jonathan Anderson it’s the nowadays creative director since 2013. In the past Autumn/Winter 15 Paris FW we could saw the futuristic yet functional collection that he wants to show to the actual woman. A coloured and vivid new look evoking the modern and contemporary lifestyle of Barcelona.

He presented his new Puzzle Bag that with Amazone bag designed by Diario Rossi in 1975 and Flamenco bag, are going to be the iconic bags from Loewe.