Bring out your feline side

Felines are seen like a symbol of elegance because of its subtle and quite moves; of beauty due to furs; of agility; but felines, especially those which are domestic, are homelike animals.

This season all of these roles are embodied on garments and all kind of accessories that rise to the top the feline spirit making it more fashionable than ever. This trend is coming with power and in a naïve way.

Loewe, Chanel, Dolce&Gabbana, Just Cavalli, Gucci or Paco Rabanne are some of the fashion houses that bet for this tendency on Autumn/Winter 2016-2017 catwalks.


We can find felines in all of their extention and all kind of forms: just the panthers pattern, tiger heads, cats, cats pattern, etc.

Let us know what do you think about this trend, whether you would wear it or not.



Joyce bag; season’s best accessory

Loewe presented what it will be the accessory of the season: Joye Bag.


Its rounded shape and metallic shoulder-chain makes it perfect for business women who don’t renounce to a stylish and practical office look.  In the middle, it has a metallic circle that contains the brand’s anagram and with regard to materials, the bag is made of soft calfskin.

Joyce bag is avaliable in four different colours: Black, Burgundy, Tan and Olive Green. Its price is 2.100€.

Loewe also lauched a small version that in stead of a shoulder-chain it has a non-detacahble leather shoulder strap and it costs 1.500€.

What happens with the iron?

It has not been just one house; it has been almost each one. Houses has presented their Spring-Summer collection 2016 and we have seen that there is something in common with each one. Some of the clothes exposed has been presented without ironing it. Yes, without.

You can value it much more in the detailed pictures. All are taken by VOGUE magazine.


With this shocking way to expose a collection, we can just see one intention; a reclaim for the confort and pragmatism outfit. Today’s women are used to do thousands of things, and most of the times they are not able to wear the perfect look they would like to wear. For this reason, houses as Givenchy or Michael Kors wants to be closer to their consumers and try to help them as much as possible. It has to be said that most of the clothes without ironing has been used with light colours. Maybe in others, like yellow or pink, would not look as good as it does it now.

 Our favourite looks are Michel Kors and Altuzarra. What do you think? Would you dare to wear clothes without ironing? We have tried it and post it in our Instagram; take a look!



Loewe started in 1846 as a cooperative of leather artisans in the centre of Madrid. imagesEnrique Loewe Roessberg consolidated the brand with his name in 1872. Alfonso XIII and Victoria Eugenia, the monarchy of Spain in that moment, granted Loewe the honour in 1905 with the official title of “Supplier to the Royal Court”. Since then the brand started to become famous around the world in the twentieth century. In that moment the brand was not used to firm its garments. It was the right moment to reinforce the image of Loewe; here comes Narciso Rodriguez who designed the Carolyn Bessette wedding dress; he was the one who made Loewe be more popular and international. In 1965 he decided to join the accessories, leather and quality characteristic from the brand with the prêt-â-porter. The logo was created by Vicente Vela in 1970 and was redone in 2006, in the 160 anniversary of the house. Imagen-21In 1996 the house was acquire by  the luxury group LVHM. In 2001 the role as a creative director was taken by José Enrique Oña Selfe, he had the intention to expand the range of clients. He said “Loewe is not a traditional house, it has tradition”.



Jonathan Anderson it’s the nowadays creative director since 2013. In the past Autumn/Winter 15 Paris FW we could saw the futuristic yet functional collection that he wants to show to the actual woman. A coloured and vivid new look evoking the modern and contemporary lifestyle of Barcelona.

He presented his new Puzzle Bag that with Amazone bag designed by Diario Rossi in 1975 and Flamenco bag, are going to be the iconic bags from Loewe.