It has not been just one house; it has been almost each one. Houses has presented their Spring-Summer collection 2016 and we have seen that there is something in common with each one. Some of the clothes exposed has been presented without ironing it. Yes, without.
You can value it much more in the detailed pictures. All are taken by VOGUE magazine.
With this shocking way to expose a collection, we can just see one intention; a reclaim for the confort and pragmatism outfit. Today’s women are used to do thousands of things, and most of the times they are not able to wear the perfect look they would like to wear. For this reason, houses as Givenchy or Michael Kors wants to be closer to their consumers and try to help them as much as possible. It has to be said that most of the clothes without ironing has been used with light colours. Maybe in others, like yellow or pink, would not look as good as it does it now.
Our favourite looks are Michel Kors and Altuzarra. What do you think? Would you dare to wear clothes without ironing? We have tried it and post it in our Instagram; take a look!