Moschino Fresh, the dichotomy of high and low

Moschino-Fresh-Couture-with-Linda-EvangelistaMoschino Fresh couture is the second fragrance of the brand under the leadership of Jeremy Scott and it was released on November 2015, staring Linda Evangelista as the face of the due to the Spring 2016 fashion collection, as we said in a past article. Moreover, Jeremy Scott designed different garments or accessories for the Fresh Collection. Linda Evangelista was chose as the face of the product.

Basically, it stands out because of the bottle, which looks exactly like a window cleaner; even the liquid is blue. Nevertheless, the cap is not a real spray. The intention of the creators when they designed the fragrance was to “juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low.”62000819hg_13_r

Despite having good vibes at the beginning, we have to say that the mixture of bergamot, ylang ylang at the top, raspberry and white peony at the heart and clear woods and patchouli at the base doesn’t result quite extraordinary. In fact, the fragrance isn’t fresh, is ordinary and in occasions it can be a little bit strong.

Moschino Fresh Couture Eau de Toilette is available in 30ml, 50ml and in 100ml.


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