Maison Valentino was established in 1960 in Rome. Valentino Garavani was de fashion designer that founded the brand with his business partner Giancarlo Giammetti. Everything started with the age of 17, he decided to move to Paris to follow his hobby in the École des Beaux-Arts. After that he worked in two important houses; Jacques Fath and Balenciaga, where he took the experience to found after his own company in Via Condotti, Rome.
His first collection was on 1961 and he presented 120 models. But one of his famous collections is the White Collection launched in 1968; after, Jackie Kenedy bought one of this white dresses for her wedding dress. It’s important to mention that the first Valentino’s perfume was launched in 1978 with the name Valentino Classique.
Important icons from the brand are; it initial V that was in all prêt-à-porter collections since 1968. Zebra, giraffe and leopard prints are another symbol from this house. And of course we cannot omit the fantastic colour that he felt in love in a trip through Spain; red. As he said Red possibilities are infinitive so it’s definitely the colour that defines him. In general, we can define his designs as unique and special. The main characteristics of the brand are emphasizing the femininity body, luxury fabrics, the quality and the finished touches, but in general; conservative is the perfect word to describe it. Bows, flounces and organza are others typical characteristics.
In 1998 the founder sold the brand but he continued being the creative director. But in 2008 he decided to retire; leaving a good impression on the fashion world with his last catwalk. Nowadays his bran is in 90 countries. The current Creative Directors since October 2008 are Maria Grazia Chiuri and Pierpaolo Piccioli. There is a film of Valentino’s life made it on 2009 called The Last Emperor. In 2011 Valentino made a collection with the known Spanish house Puig and launch Valentina; the fusion of Valentino V and Rock and Rose. And finally, in 2012, a company from State of Qatar bough the total control of the Maison.
Nowadays, Valentino offers a wild range of luxury products from Haute Couture and Prêt-à-porter like bags, shoes, belts, eyewear’s, perfumes and much more things.