Loewe started in 1846 as a cooperative of leather artisans in the centre of Madrid. Enrique Loewe Roessberg consolidated the brand with his name in 1872. Alfonso XIII and Victoria Eugenia, the monarchy of Spain in that moment, granted Loewe the honour in 1905 with the official title of “Supplier to the Royal Court”. Since then the brand started to become famous around the world in the twentieth century. In that moment the brand was not used to firm its garments. It was the right moment to reinforce the image of Loewe; here comes Narciso Rodriguez who designed the Carolyn Bessette wedding dress; he was the one who made Loewe be more popular and international. In 1965 he decided to join the accessories, leather and quality characteristic from the brand with the prêt-â-porter. The logo was created by Vicente Vela in 1970 and was redone in 2006, in the 160 anniversary of the house. In 1996 the house was acquire by the luxury group LVHM. In 2001 the role as a creative director was taken by José Enrique Oña Selfe, he had the intention to expand the range of clients. He said “Loewe is not a traditional house, it has tradition”.
Jonathan Anderson it’s the nowadays creative director since 2013. In the past Autumn/Winter 15 Paris FW we could saw the futuristic yet functional collection that he wants to show to the actual woman. A coloured and vivid new look evoking the modern and contemporary lifestyle of Barcelona.
He presented his new Puzzle Bag that with Amazone bag designed by Diario Rossi in 1975 and Flamenco bag, are going to be the iconic bags from Loewe.